You are now equipped to touch you customers with special promotions, recognize their birthdays and anniversaries and on an ongoing basis develop the relationship. This should increase purchases for existing clients. This is also a great retention strategy!
The Coach's Corner
Video can help you promote your business
Andrew Klepner - Monday, June 29, 2009
With the recession businesses should be shifting it’s marketing strategy to utilize web based tools as opposed to traditional expensive advertising. The shift should take place gradually so that you don’t loose momentum. The idea is to quickly increase your customer base. For many businesses this may require a more traditional approach. Simultaneously we should begin to gather key information about our existing clients and customers. Email addresses, birthday anniversaries etc.
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